---
title: "E-E-A-T - SEO Glossary | SERPView"
description: "E-E-A-T means Experience, Expertise, Authoritativeness and Trustworthiness: the framework Google's Quality Raters use to judge page quality."
url: https://serpview.com/glossary/eeat
---

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# E-E-A-T

 E-E-A-T 

Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality framework used by human Quality Raters to evaluate page quality. Strongly correlates with rankings.

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework Google's Quality Raters use to evaluate the overall quality of a web page. While not a direct ranking factor, E-E-A-T signals strongly correlate with high rankings, especially for YMYL (Your Money or Your Life) topics like health, finance, and legal advice.

Google added the first 'E' (Experience) in December 2022 to recognize pages where the author has first-hand, lived experience with the topic — not just theoretical knowledge. For example, a product review written by someone who actually bought and used the product demonstrates Experience.

**Experience** measures whether the content creator has direct, first-hand involvement with the subject. Look for first-person language ("I tested", "in my experience"), original photos, and case studies with specific results.

**Expertise** measures the creator's knowledge and credentials. Look for author bios with relevant qualifications, depth of coverage, and technical accuracy.

**Authoritativeness** measures the creator's and website's reputation in the field. Look for citations from other authoritative sources, mentions in industry publications, and high-quality backlinks.

**Trustworthiness** measures the technical and editorial signals that make a page credible. Look for HTTPS, clear contact information, privacy policies, ownership disclosure, and accurate sourcing.

To improve E-E-A-T: add a detailed author bio with credentials, link to authoritative sources, include first-person experience language, ensure HTTPS, and add contact and about pages. Our E-E-A-T Signal Analyzer can audit any page across all four dimensions in seconds.

## Related Terms

[ YMYL ](https://serpview.com/glossary/ymyl)[ Internal Linking ](https://serpview.com/glossary/internal-linking)[ Topical Authority ](https://serpview.com/glossary/topical-authority) 

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