---
title: "Long-Tail Keywords - SEO Glossary | SERPView"
description: "Longer, more specific keyword phrases that visitors are more likely to use when closer to making a purchase or finding specific information."
url: https://serpview.com/glossary/long-tail-keywords
---

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# Long-Tail Keywords

Longer, more specific keyword phrases that visitors are more likely to use when closer to making a purchase or finding specific information.

Long-tail keywords are longer and more specific keyword phrases that visitors use when they're closer to making a purchase or when they're searching for something very specific. Typically consisting of three or more words, these keywords have lower search volume but higher conversion rates.

While a short-tail keyword like "running shoes" might get 100,000 searches per month, a long-tail variation like "best cushioned running shoes for flat feet" might only get 500 searches. However, the long-tail searcher has much clearer intent and is more likely to convert if they find what they're looking for.

Long-tail keywords are easier to rank for because they're less competitive. They also help you attract more qualified traffic – people who are searching for exactly what you offer. Additionally, long-tail keywords often align better with voice search queries, which tend to be more conversational and specific.

A strong SEO strategy includes targeting both short-tail and long-tail keywords. Long-tail keywords are especially valuable for new websites or those in competitive industries. By ranking for many long-tail keywords, you can collectively drive significant targeted traffic to your site.

## Related Terms

[ Keyword ](https://serpview.com/glossary/keyword)[ Search Intent ](https://serpview.com/glossary/search-intent)[ Keyword ](https://serpview.com/glossary/keyword) 

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