Annotations
Notes or markers added to analytics charts to document important events, changes, or campaigns that may affect website performance.
Annotations are notes or markers that you add directly to your analytics and performance charts to document significant events that may impact your website's traffic and rankings. They serve as a historical record of actions you've taken and external events that occurred.
Common uses for annotations include marking content publication dates, website redesigns or migrations, marketing campaign launches, Google algorithm updates, technical changes like server migrations, and seasonal events or promotions. By documenting these events, you can correlate changes in performance with specific actions.
Without annotations, it's easy to forget what you did three months ago when your traffic suddenly changed. Did rankings drop because of a Google update, or because you changed your page titles? Annotations help you answer these questions by providing context directly on your performance charts.
SERPView provides built-in annotation features that let you add notes directly to your performance graphs. This makes it easy to see at a glance why traffic may have increased or decreased on specific dates, helping you make better-informed SEO decisions.