Anchor Text
The visible, clickable text in a hyperlink that provides context about the content of the linked page.
SEO Glossary
There is nothing most comprehensive in this world, but we've tried to cover whatever makes sense in our SEO and Google Search Console glossary.
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B
Backlink
A link from one website to another, viewed as a vote of confidence and a key ranking factor in SEO.
Black Hat SEO
Aggressive SEO tactics that violate search engine guidelines, risking penalties or bans from search results.
Brand Keywords
Search queries that include your company name, product names, or other branded terms that indicate direct brand interest.
C
Content Decay
The gradual decline in organic traffic and rankings for a piece of content over time as it becomes outdated or loses relevance.
Core Web Vitals
A set of Google metrics measuring real-world user experience for loading performance, interactivity, and visual stability.
Crawling
The process by which search engines discover and scan web pages to index their content.
Click-Through Rate (CTR)
The percentage of users who click on a link after seeing it in search results or advertisements.
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I
K
Keyword
Words or phrases that users enter into search engines to find information, products, or services.
Keyword Cannibalization
When multiple pages on the same website compete for the same keywords, potentially hurting rankings for all affected pages.
Keyword Difficulty
A metric that estimates how difficult it would be to rank for a specific keyword in organic search results.
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O
P
Q
R
S
SERP (Search Engine Results Page)
The page displayed by search engines in response to a user's search query.
Search Intent
The underlying goal or purpose behind a user's search query.
Striking Distance
Keywords where a website ranks on positions 11-20 (page 2) that could potentially reach page 1 with optimization effort.
Structured Data
Code added to webpages that helps search engines understand and display content in rich, enhanced ways.