Search Intent Classifier

Search intent is the reason a searcher typed the query, not the words they typed. Someone searching for "best running shoes" is comparing options before a purchase decision. Someone searching for "buy Nike Pegasus 41" is ready to transact. Someone searching for "how to choose running shoes" wants an educational guide. The three queries are in the same niche, but each one demands a different page type, and ranking for all three with a single page is impossible.The four canonical intent buckets are informational (learn something), commercial investigation (compare before buying), transactional (buy or sign up), and navigational (find a specific site). Most SEO tools also add a fifth: commercial comparison. The right bucket tells you whether to write a guide, a comparison page, a product page, or a category landing page. Misclassifying intent is the most common reason a page ranks nowhere.Our classifier takes a keyword list and assigns intent, funnel stage, expected content type, and SERP feature expectations for each one. Paste 50 keywords, get a table with intent labels and SEO notes per row. Use it to plan a content calendar, audit a keyword portfolio, or sanity-check a writer's interpretation of a brief. The output is structured for spreadsheet analysis, not vague AI vibes.