URL Slug Generator

A URL slug is the part of a URL that identifies a specific page in human-readable form — the text after your domain name. For example, in https://serpview.com/tools/url-slug-generator, the slug is 'url-slug-generator'. Slugs are part of the URL path, not the domain, and they should be lowercase, hyphen-separated, and free of special characters. Search engines and readers both prefer clean, keyword-rich slugs.

Small factor. Google's John Mueller has said URLs are 'a very minor' ranking signal, but a clean slug improves click-through rate (people scan URLs before clicking) and reduces ambiguity for crawlers. The 2025 Backlinko study of 11.8M search results found a small but positive correlation between short, keyword-rich slugs and ranking position. The biggest SEO win is including your primary keyword and avoiding stop words ('a', 'the', 'and') that add length without value.

Hyphens. Google explicitly recommends hyphens to separate words in URLs — Matt Cutts confirmed in 2016 that Google treats hyphens as word separators but does not always do the same with underscores. WordPress, the largest CMS, uses hyphens by default. Use underscores only in code (variable names, file names within a project) where they're a language convention, never in public URLs.

Aim for 3-5 words, 50-60 characters max. The longer the slug, the less weight each word carries for the reader scanning it, and the easier it is to truncate in chat / social shares. Yoast's official guidance: keep slugs under 75 characters. Brian Clark of Copyblogger found the average top-ranking post slug is 52 characters. Use our max-length control to enforce your own cap.

No, in most cases. Stop words add length without value and don't help your readers scan the URL. Strip 'a', 'the', 'and', 'of', 'in', 'on' unless removing them makes the slug confusing. The exception is when a stop word is the *primary keyword* — 'how to' queries often include 'to' because users actually search for 'how to do X'. In that case, keep it.

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