Keyword

Keywords are the words and phrases that people type into search engines when looking for information. In SEO, keywords are fundamental because they connect what people are searching for with the content you provide.

Keywords fall into different categories based on length and intent. Short-tail keywords (1-2 words) have high search volume but are very competitive and often vague. Long-tail keywords (3+ words) have lower search volume but are more specific and often have higher conversion rates.

Keyword intent is crucial for SEO success. There are four main types of search intent: informational (seeking information), navigational (looking for a specific website), transactional (ready to buy), and commercial investigation (researching before purchase). Understanding intent helps you create content that matches what searchers are looking for.

Effective keyword research involves identifying relevant terms your audience uses, analyzing search volume and competition, understanding user intent, and mapping keywords to appropriate pages on your site. Tools like Google Search Console and keyword research platforms help you discover valuable keywords and track their performance over time.