Long-Tail Keywords

Long-tail keywords are longer and more specific keyword phrases that visitors use when they're closer to making a purchase or when they're searching for something very specific. Typically consisting of three or more words, these keywords have lower search volume but higher conversion rates.

While a short-tail keyword like "running shoes" might get 100,000 searches per month, a long-tail variation like "best cushioned running shoes for flat feet" might only get 500 searches. However, the long-tail searcher has much clearer intent and is more likely to convert if they find what they're looking for.

Long-tail keywords are easier to rank for because they're less competitive. They also help you attract more qualified traffic – people who are searching for exactly what you offer. Additionally, long-tail keywords often align better with voice search queries, which tend to be more conversational and specific.

A strong SEO strategy includes targeting both short-tail and long-tail keywords. Long-tail keywords are especially valuable for new websites or those in competitive industries. By ranking for many long-tail keywords, you can collectively drive significant targeted traffic to your site.