Topic Clusters:
Track Content by Theme
Group related keywords under a named topic and see how entire content themes perform in search. Get combined clicks, impressions, CTR, and position per cluster, with period-over-period trends built in.
Topic Cluster Performance
vs previous 28 days
| Cluster | Keywords | Clicks | Pos. |
|---|---|---|---|
Pricing Pages | 18 | 4,820 | 8.4 |
Tutorial Content | 42 | 9,140 | 11.7 |
Product Features | 27 | 3,310 | 16.2 |
Onboarding | 12 | 1,650 | 9.1 |
Stop Analyzing Keywords
One by One
Keyword-level reporting hides the bigger story. Here is what tracking content by topic replaces.
Reporting Too Granular
You have hundreds of keywords, but what you actually care about is whether your pricing or how-to content is performing.
Strategy You Cannot Measure
Publishing content around a topic means little if you cannot track how that topic performs collectively over time.
Manual Aggregation
Grouping related terms and summing their metrics in spreadsheets is slow, error-prone, and breaks on every data refresh.
Invisible Topic Drift
Without grouped tracking, you cannot tell whether a content cluster is gaining or losing traction as time passes.
Dense Keyword Tables
Handing clients a 500-row keyword export buries the story instead of showing how each content pillar is trending.
No Topic-Level View
Search Console lets you filter one keyword at a time, but it cannot roll related terms up into a single topic.
Everything You Get
With Topic Clusters
From partial keyword matching and bulk import to aggregated metrics and period comparison, clusters turn raw keywords into clear content-level insight.
Named Topic Clusters
Create named clusters with any number of associated keywords per property, mapping each group to a real content theme.
Edit Anytime
Rename a cluster or change which keywords belong to it at any time, so the grouping evolves with your content strategy.
Delete or Clear
Remove individual clusters or clear all clusters at once when you want to restructure how a property is organized.
Bulk Keyword Import
Import keywords into a cluster from a file, so existing keyword lists move in without manual re-entry.
Aggregated Metrics
View total clicks, total impressions, average CTR, and average position aggregated across every keyword in a cluster.
Period Comparison
Compare each cluster's current metrics against a previous period to see whether a topic is growing or declining.
Partial Matching
Metrics include any query containing your keywords, so pricing also captures best pricing plans and saas pricing.
Unlimited Clusters
Each property supports unlimited clusters, each with its own independent keyword list and its own analytics.
How Teams Use
Topic Clusters
See how strategists, agencies, and in-house teams use clusters to measure content themes instead of single keywords.
Situation
A content strategist is planning the next quarter of work
Result
They group email marketing keywords into one cluster and see 12,000 impressions but only 300 clicks, a clear signal that titles and meta descriptions need work.
Situation
An agency reports to a client on content strategy ROI
Result
Instead of a 500-row keyword table, they deliver 8 topic cluster rows showing how each content pillar is trending.
Situation
An in-house team launches content around a new feature
Result
They create a cluster for the feature's keywords and monitor how search visibility builds week over week.
Situation
An SEO is auditing where a content-heavy site underperforms
Result
They spot topic areas with strong impressions but weak positions, surfacing where they appear but do not yet rank.
Situation
An editor decides which existing content to refresh
Result
They see which clusters are declining in clicks versus the previous period and prioritize refreshing that content.
Situation
A founder wants to know if the blog is actually working
Result
They glance at a handful of topic-level rows and get a clear answer instead of wading through raw keyword data.
Frequently Asked
Questions
Everything you need to know about creating clusters, keyword matching, and tracking content themes over time.
A topic cluster is a named group of keywords that represent a content theme, for example all keywords related to onboarding or pricing that you want to track together as one unit.
Matching is partial and case-insensitive. Any query containing your keyword is included, so a keyword like pricing also captures best pricing plans and saas pricing without listing every variation.
There is no enforced limit. You can add as many keywords as belong to the topic, so a cluster can be as broad or as focused as your content requires.
Yes. Bulk import is supported, so you can upload an existing keyword list straight into a named cluster instead of adding terms one by one.
No. Changes to a cluster apply to how metrics are computed going forward against your Search Console data. Your historical raw data is never altered.
Yes. Each property supports unlimited clusters, and every cluster has its own independent keyword list and its own analytics.
Each cluster is independent. A keyword can appear in multiple clusters if needed, and each cluster's metrics are calculated separately.
Yes. Topic cluster analytics support period-over-period comparison, so you see whether a topic is growing or declining rather than just a static snapshot.
It is still included in the cluster but contributes zero to the aggregated metrics. It does not cause errors or empty states.
No. Cluster analytics are fetched on demand and processed efficiently, so performance should not be a concern for typical site sizes.
Measure Content Themes
Not Just Keywords
Group keywords into named topics and see combined clicks, impressions, CTR, and position per cluster, with period-over-period trends. Know which content is winning and which needs attention.