SERP (Search Engine Results Page)
The page displayed by search engines in response to a user's search query.
SERP (Search Engine Results Page) is the page displayed by a search engine in response to a user's query. Modern SERPs include much more than just a list of organic search results – they feature various elements designed to answer queries quickly.
Common SERP features include paid ads (at the top and bottom), organic results (typically 10 blue links per page), featured snippets (answers displayed at the top), People Also Ask boxes, knowledge panels, local pack results (map with local businesses), image and video carousels, and shopping results.
SERP features vary based on the search query, user location, device type, search history, and Google's understanding of search intent. Ranking in position 1 for organic results is valuable, but earning a featured snippet or appearing in other SERP features can drive even more clicks.
Understanding SERPs is crucial for SEO success. You need to analyze what appears for your target keywords – what SERP features are present, what type of content ranks, and what intent Google is serving. This helps you create content that's more likely to rank and capture valuable SERP real estate.