Organic Search
Unpaid search engine results that appear based on their relevance to the search query rather than advertising.
Organic search refers to the unpaid, natural search results that appear on search engine results pages (SERPs) based on their relevance to the user's search query. These results are determined by search engine algorithms rather than paid advertising.
Organic search results appear below any ads and are ranked based on hundreds of factors including content quality, relevance, backlinks, page speed, mobile-friendliness, and user experience signals. Earning high organic rankings requires ongoing SEO efforts but can drive sustainable, long-term traffic.
The value of organic search traffic is significant because users often trust organic results more than paid ads, organic traffic can be more cost-effective in the long term than paid advertising, it builds brand credibility and authority, and it provides sustainable traffic that continues even when you're not actively spending on ads.
Improving your organic search presence requires a comprehensive SEO strategy including keyword research and targeting, creating high-quality, relevant content, building quality backlinks, optimizing technical SEO elements, and continuously monitoring and adjusting based on performance data from tools like Google Search Console.