Average Position
The average rank at which a web page appears in search engine results pages (SERPs) for a given keyword.
Average position is a key metric in SEO that indicates where your website typically ranks in search results for specific keywords. It's calculated by taking the sum of all positions your site appeared in for a keyword and dividing by the number of impressions.
This metric is essential for tracking SEO performance over time. A lower average position (closer to 1) means your page appears higher in search results, which typically leads to more clicks and traffic. Google Search Console provides average position data for your website.
Average position can fluctuate based on various factors including search personalization, location, device type, and algorithm updates. It's important to track this metric alongside other metrics like click-through rate (CTR) and impressions to get a complete picture of your search performance.
Using tools like SERPView, you can monitor average position changes, identify ranking opportunities, and understand which keywords are driving the most valuable traffic to your site.