Brand Keywords
Search queries that include your company name, product names, or other branded terms that indicate direct brand interest.
Brand keywords are search queries that include your company name, product names, slogans, or other terms uniquely associated with your brand. These queries indicate that searchers are specifically looking for your brand rather than general information in your industry.
Tracking brand keywords separately from non-branded keywords is essential for understanding your SEO performance. Brand searches typically have higher click-through rates and conversion rates because users already know and trust your brand. Growth in brand keyword volume often indicates increasing brand awareness.
Non-branded keywords, in contrast, are generic industry terms where you compete with other websites. For example, "Nike running shoes" is a brand keyword, while "best running shoes" is non-branded. A healthy SEO strategy should drive traffic from both types.
SERPView's Brand Keywords Tracking feature lets you add your company name, product names, and other branded terms to track separately. This helps you monitor brand awareness growth, understand what percentage of your traffic comes from brand recognition versus organic discovery, and identify when competitors might be bidding on your brand terms.