Link Building
The process of acquiring hyperlinks from other websites to your own to improve search engine rankings.
Link building is the practice of acquiring backlinks from other websites to improve your site's authority and search engine rankings. It's one of the most important and challenging aspects of SEO because quality backlinks remain a top ranking factor.
Effective link building strategies include creating link-worthy content that naturally attracts links, guest posting on relevant industry websites, digital PR and media outreach, broken link building, creating and promoting original research or data, and building relationships with influencers in your niche.
Quality is far more important than quantity in link building. A few links from authoritative, relevant websites in your industry are worth more than dozens of links from low-quality directories or irrelevant sites. Google's algorithms have become sophisticated at identifying manipulative link building tactics.
White hat link building focuses on earning links naturally through valuable content and relationships rather than buying links or using manipulative tactics. While it requires more time and effort, ethical link building creates sustainable results and avoids the risk of penalties from search engines.