Backlink
A link from one website to another, viewed as a vote of confidence and a key ranking factor in SEO.
A backlink, also known as an inbound link, is a link from one website to another. Backlinks are one of the most important ranking factors in SEO because search engines view them as votes of confidence or endorsements from one site to another.
Quality matters more than quantity when it comes to backlinks. A single link from a high-authority, relevant website is worth more than dozens of links from low-quality sites. Google's PageRank algorithm, which still influences rankings today, was built on the concept of backlinks as a measure of authority and trust.
There are two main types of backlinks: dofollow links (which pass SEO value) and nofollow links (which don't directly pass SEO value but can still drive traffic). Natural backlinks earned through high-quality content are more valuable than those acquired through manipulative link building tactics.
Building a strong backlink profile requires creating valuable content that others want to link to, engaging in strategic outreach, and maintaining relationships within your industry. Tools like SERPView can help you track your backlink profile and identify opportunities for improvement.