Schema.org
The shared vocabulary behind structured data markup used by Google and other platforms to understand entities, pages, products, FAQs, articles, and more.
Schema.org is a collaborative vocabulary for structured data markup. It defines types like Article, FAQPage, Product, Organization, Person, LocalBusiness, BreadcrumbList, and HowTo, along with properties that describe those entities.
Search engines use Schema.org markup to better understand page content and, when eligible, display rich results. The most common implementation format is JSON-LD, which is inserted as a script tag in the page head or body.
Schema.org does not guarantee rich results, but it reduces ambiguity and helps search engines connect your content to known entities. Use the most specific schema type available, include required properties, validate the output, and keep markup consistent with visible page content.