Generative Engine Optimization
The practice of making content easy for AI answer engines and AI Overviews to understand, extract, trust, and cite.
Generative Engine Optimization (GEO) is the practice of optimizing content for AI-generated answers, including Google AI Overviews, ChatGPT-style search, Perplexity, Gemini, and other answer engines. GEO focuses on making information easy to extract, verify, and cite.
Traditional SEO asks whether a page can rank. GEO also asks whether an AI system can confidently summarize the page and attribute the answer to your brand. Strong GEO content uses clear entity names, concise answer blocks, trustworthy citations, structured data, original experience, and a logical heading structure.
To improve GEO readiness, define the target entity clearly, answer the main question early, cite authoritative sources, add schema markup, use E-E-A-T signals, and include specific facts or examples that an AI system can quote.