301 Redirect
A permanent redirect from one URL to another that tells browsers and search engines the old URL has moved for good.
A 301 redirect is a permanent redirect from one URL to another. It tells browsers, crawlers, and search engines that the old URL has moved permanently and that the new URL should replace it in indexes over time.
SEOs use 301 redirects during site migrations, slug changes, HTTP-to-HTTPS moves, domain changes, and content consolidation. A well-planned 301 redirect preserves most ranking signals and sends users to the right page instead of a 404.
Best practices: redirect to the most relevant equivalent page, avoid redirect chains, update internal links to the final URL, keep redirects in place long enough for search engines to process them, and test important redirects after deployment.