Internal Linking

Internal linking is the practice of linking from one page on your website to another page on the same domain. These links are crucial for both SEO and user experience, helping visitors navigate your site and helping search engines understand your site structure.

Internal links serve multiple purposes: they help distribute page authority throughout your site, guide users to relevant content, establish information hierarchy, help search engines discover and crawl pages, and keep visitors engaged longer on your site. They're one of the few ranking factors you have complete control over.

Effective internal linking strategies include using descriptive anchor text, linking to and from important pages, creating a logical site structure, avoiding excessive links on a single page, and regularly auditing for broken links. Your most important pages should have the most internal links pointing to them.

Best practices for internal linking include ensuring your most valuable pages are no more than 3 clicks from your homepage, using relevant anchor text that describes the linked content, and creating topic clusters where pillar pages link to related cluster content. Tools within your SEO reporting platform can help identify internal linking opportunities.