Brand vs. Organic
Know What's Really Driving Traffic
Automatically separate branded and non-branded search traffic. Define your brand terms once and get clean reporting that shows true organic growth — without inflated branded numbers skewing your metrics.
Traffic Overview
Last 28 days
Without Branded Keyword Separation,
Your SEO Numbers Lie
Most SEO dashboards show you inflated numbers because they mix brand searches with organic discovery. Here's what that costs you.
Blind Spot in Reporting
Branded clicks inflate your overall performance numbers, making it impossible to measure true organic growth from your SEO efforts.
No Non-Branded Baseline
Without separating branded traffic, you can't accurately assess whether your content and SEO efforts are actually working.
Manual Filtering is Tedious
Analysts waste hours removing branded terms from every export or report manually — and it's error-prone every time.
Hidden Brand Performance
Metrics for your brand terms are buried across generic analytics dashboards with no dedicated view to track them.
Spreadsheet Workarounds
Teams resort to maintaining separate spreadsheets to track branded vs non-branded — a process that doesn't scale.
Misleading Client Reports
Agencies accidentally deliver reports with inflated numbers, leading to awkward questions when clients dig deeper.
Define Once,
Benefit Everywhere
Set up your branded keywords once per property. The platform handles the rest — filtering, reporting, and tracking automatically.
Add Individual Keywords
Add branded keywords one at a time per property. Define your company name, product names, taglines, and any variation that represents your brand.
Bulk Import Keywords
Upload a file with all your branded terms at once. Perfect for brands with extensive keyword lists or multiple product lines.
Easy Keyword Management
Delete individual keywords or clear all at once. Full control over what counts as 'branded' for your specific business.
Automatic Traffic Split
Once defined, branded vs non-branded filtering is automatically applied across all analytics views — no extra steps needed.
Dedicated Keywords Table
View clicks, impressions, CTR, and average position for each branded keyword. Sort by any metric to find insights fast.
Shared Dashboard Support
Branded keyword filters carry over when sharing dashboards with clients or teammates — consistent reporting everywhere.
Real-World
Use Cases
See how SEO professionals, agencies, and marketing teams use branded keyword tracking every day.
Setup
Show client that 40% of traffic is branded, 60% is SEO-driven discovery
Result
Agency work looks credible with honest, defensible numbers that separate brand recall from SEO effort.
Setup
Strip out branded traffic to measure new content performance
Result
Clean picture of whether new content is driving new audiences — without brand searches inflating metrics.
Setup
Add new product name as a branded keyword on launch day
Result
Watch brand awareness build in real-time and measure how quickly the market recognizes your new product.
Setup
Compare branded vs non-branded growth rates over time
Result
Identify if brand recall is growing faster than organic reach — actionable insight for strategy.
Setup
Find branded terms with high impressions but low CTR
Result
Identify title/meta description issues on branded landing pages that are losing potential clicks.
Setup
Generate clean reports without manually filtering every export
Result
Deliver stakeholder reports that accurately reflect SEO performance — no awkward questions later.
Frequently Asked
Questions
Everything you need to know about branded keyword tracking and how it works.
A branded keyword is any search query that contains your company name, product name, or other brand identifiers that indicate the searcher already knows who you are. Examples include your company name, product names, taglines, or common misspellings of your brand.
There's no hard limit on the number of branded keywords you can add. The interface supports individual additions, bulk additions, and file imports — so you can add as many keywords as your brand requires.
Yes. When you share a dashboard, the branded keyword filters are applied automatically for the viewer. This ensures consistent reporting whether you're viewing the dashboard yourself or sharing it with clients and teammates.
Yes. The Branded Keywords Table shows clicks, impressions, CTR, and average position for every individual keyword you've defined. You can sort by any metric to quickly identify your top-performing brand terms.
The keyword is stored and will apply automatically if matching queries appear in future data. There's no negative impact on your current reports — it simply won't show any data until relevant searches occur.
Deletion is permanent, but there's always a confirmation step before removing all keywords at once. We recommend exporting your keyword list before performing bulk deletions if you want a backup.
Matching is pattern-based (regex), so variations and partial matches are handled automatically once a keyword is added. For example, adding 'serpview' will match 'SERPView', 'serpview seo', and 'serpview login'.
You can apply one filter at a time manually in GSC, but you lose it on every new session, it doesn't persist across reports, and there's no dedicated performance table for branded terms. SERPView makes this automatic and permanent.
Bulk import handles large lists easily. Upload a file with all your brand variations at once. The pattern-based matching also helps — a single base keyword can cover multiple variations automatically.
Branded keyword filters are isolated to the branded/non-branded analytics views. Your other reports — like overall traffic, page performance, and query reports — remain unaffected unless you specifically apply the branded filter.
Stop Mixing Brand with Organic.
Start Getting Clean Numbers.
Define your branded keywords once and get accurate, defensible SEO reporting that separates brand recognition from true organic growth.