Content Groups:
Track SEO Performance by Topic
Group your pages into named segments with simple filter rules, then see clicks, impressions, and rankings rolled up by topic or section instead of one URL at a time.
Content Segmentation
3 groups · 566 pages organized
Blog Posts
URL contains /blog/342
Pages
18,420
Clicks
524,000
Impr.
9.4
Avg Pos
Product Pages
URL starts with /products/128
Pages
31,280
Clicks
612,000
Impr.
6.2
Avg Pos
Docs & Guides
URL matches /(docs|guides)/96
Pages
9,740
Clicks
287,000
Impr.
11.8
Avg Pos
At a Glance
Product Pages drive the most clicks per page while ranking highest. Docs and Guides have room to climb, a clear signal of where to invest content effort next.
A Wall of URLs Is
Not a Strategy
Your search data is organized by URL. But you think about your site in topics, sections, and content types - and that mismatch costs you hours and clarity.
Drowning in URL-Level Data
Scrolling through hundreds of individual URLs with no way to see patterns by content type or site section.
Manual Spreadsheet Grouping
Copying URLs into spreadsheets by hand just to group and analyze them - rebuilt from scratch every audit.
No Category-Level Visibility
Not knowing which category of content is actually driving - or quietly losing - your search traffic.
Can't Compare Strategies
No way to compare performance across content strategies like blog vs. docs vs. product pages.
GSC Has No Custom Groups
Google Search Console shows raw URLs but offers no way to bucket them into the segments you care about.
Blind Content Investment
Deciding where to publish next without data on which content categories actually earn traffic.
You Define the Buckets,
We Roll Up the Data
Groups aren't a separate report - they're a lens applied directly to your search data in context, scoped to each property so multi-site users stay organized.
Create Named Groups
Build content groups with a custom name and one or more filter rules. Save once and the grouping applies to your search data immediately.
Flexible Filter Logic
Match pages with operators and expressions - contains, starts with, matches - and combine multiple conditions using AND/OR for precise targeting.
AI-Assisted Generation
Describe your site or paste your URL structure and AI suggests sensible group names and filter rules automatically. No manual setup required.
Bulk Import & Delete
Create an entire site's worth of groups in a single action, or wipe all groups at once. Manage dozens of groups without one-at-a-time clicking.
Fully Editable
Update a group's name or completely replace its filter rules at any time. As your site structure changes, your groups change with it.
Persistent & Cached
Groups are saved per property and cached for fast, repeated loads - so your reports are always ready, not rebuilt on demand.
Real-World
Use Cases
See how different teams use Content Groups to turn raw URLs into decisions.
Situation
Wants to compare how 'Comparison Pages' perform vs. 'How-To Guides' in search
Result
Creates two groups with matching URL patterns and sees clicks, impressions, and rankings for each side by side.
Situation
Auditing a site migration and worried about traffic drops by section
Result
Groups pages by old URL structure to monitor exactly which sections gained or lost visibility post-migration.
Situation
Needs to track which product categories are gaining or losing search visibility
Result
Groups pages by category like /shoes/ and /bags/ to see winners and losers at the category level instantly.
Situation
Wants to know which content type drives the most organic conversions
Result
Groups /blog/, /docs/, and /pricing/ separately to compare organic contribution across content types.
Situation
Setting up structured reporting for multiple client properties
Result
Builds per-property groups so each client's report is pre-segmented and ready - no cross-contamination between sites.
Situation
Has a large site and no time to configure groups manually
Result
Pastes their sitemap or site description and lets AI generate a sensible set of groups automatically.
Frequently Asked
Questions
Everything you need to know about Content Groups.
Give it a name, add one or more filter rules using URL expressions, and save. The group applies to your search data immediately - no waiting or reprocessing.
Yes. Filter rules are independent, so a single URL can match more than one group. For example, a page could appear in both 'Blog Posts' and 'How-To Guides' if it matches both sets of rules.
Rules use operators - such as contains, starts with, and matches - combined with a URL pattern you define. You can combine multiple conditions with AND/OR logic to build precise or broad groups.
Yes. Describe your site or paste your URL structure and AI will suggest sensible group names and filter rules automatically. You just review and save - no manual rule-writing required.
Yes. Bulk creation lets you set up an entire site's worth of groups in a single step, so setup scales with your site size rather than your headcount.
The underlying search data is untouched - only the grouping label is removed. You can delete individual groups or wipe all groups at once, and your raw GSC data always remains intact.
There's no hard limit enforced in the current implementation, so you can create as many groups as your site structure needs.
No. Groups are cached per property for fast, repeated loads, so reports stay quick even as you add more groups.
Not necessarily. AI generation creates the rules for you - you just name the group. When you do want to fine-tune, the operator-plus-expression builder keeps things approachable.
GSC doesn't support custom groups - it shows raw URLs only. Content Groups give you the segmentation GSC can't, applied directly as a lens over your search data within SERPView.
Organize Your Site
In Minutes
Let AI build your content groups or define your own filter rules. Then see search performance the way you think about your site - by topic, section, and content type.