Custom Filters:
Save Segments, Apply in One Click
Save your most-used segments by query, page, country, or device, then apply that exact view in one click every time you log in, instead of rebuilding the same filters every session.
Saved Filters
example.com · 3 presets
Blog Traffic
All content under the blog section
Non-Branded Queries
Organic discovery, brand excluded
Mobile US Users
Mobile audience in the United States
One click instead of two minutes
Each preset captures the full filter logic, including query, page, country, and device conditions, so the exact segment you care about is always one click away.
You Keep Rebuilding
The Same Filters
The segments you analyze most are the ones you waste the most time recreating, session after session, with no guarantee they're set up exactly the same way twice.
Rebuilding the Same View
Every session starts the same way: re-entering the identical conditions just to see the same segment of data you looked at yesterday.
Forgetting the Exact Combo
You isolated a specific traffic segment last week, but now you can't remember the precise combination of conditions that got you there.
Inconsistent Across the Team
Different analysts build slightly different filters for the same segment, so reports never quite line up and numbers get questioned.
Complex Filters Eat Time
Setting up multi-condition or regex filters from scratch takes two to five minutes, every single session, on every property.
Typo-Prone Repetition
Re-typing intricate regex patterns by hand invites mistakes, and one wrong character quietly skews the entire segment.
Bookmarks Don't Cut It
A browser bookmark saves a URL state that goes stale; it doesn't capture the filter logic that stays valid as your data changes.
Your Segments,
Saved Your Way
Build filters around how you actually think about your site, not a generic default, and reuse them exactly, with no re-typing and no missed conditions.
Named Filter Groups
Create a filter group with a clear name and an optional description, so anyone looking at it knows exactly what segment it isolates.
Stack Multiple Conditions
Combine several conditions in one group across four dimensions, including search query, page URL, country, and device type, into a single reusable preset.
Six Match Operators
Each condition supports equals, not equals, contains, not contains, matches regex, and excludes regex, covering everything from exact matches to complex patterns.
Saved to Your Account
Filters persist across sessions and are tied to your account, so the views you rely on are ready the moment you log back in, on any device.
Expandable & Manageable
View the individual conditions inside any saved filter directly from the list, and delete the ones you no longer need to keep things tidy.
Shared With Your Team
Collaborators with shared access automatically see your saved filters alongside their own, and users with write access can create filters for that property.
Real-World
Use Cases
See how different teams use Custom Filters to skip setup and jump straight to the data that matters.
Situation
Reviews blog performance daily without wanting to reset filters each time
Result
Saves a "Blog Traffic" filter (page contains /blog) and reopens that exact view in one click every day.
Situation
Needs to separate branded from non-branded search performance constantly
Result
Keeps a "Branded" and a "Non-Branded" preset side by side and switches between them instantly.
Situation
Tracks a specific mobile audience in a single market
Result
Builds a "Mobile US Users" filter combining device = mobile and country = United States into one view.
Situation
Manages several client dashboards with multiple analysts
Result
Defines filters once, and every team member with access sees the same preset views, with no mismatches.
Situation
Isolates complex URL patterns that simple string filters can't capture
Result
Uses a regex filter like /product/[a-z]+ once, then reuses it exactly without rebuilding it each session.
Situation
Shares dashboard access with collaborators who need the same context
Result
Grants shared access so collaborators inherit the saved filters, eliminating onboarding friction.
Frequently Asked
Questions
Everything you need to know about Custom Filters.
Custom Filters target four dimensions: search query text, page URL, country, and device type. You can combine conditions across these dimensions in a single filter group.
Each condition supports six operators: equals (exact match), not equals (exclusion), contains (substring), not contains (substring exclusion), matches regex, and excludes regex, covering everything from simple text matches to complex patterns.
Common custom filters are saved at the account level, so they can appear across any property you have access to, and you don't have to recreate the same preset for each site.
Yes. Users with shared access to your property automatically see your saved filters alongside their own, so everyone analyzes the same defined segments.
Only if they have write-level access to the shared property. Read-only collaborators can use existing filters but can't create new ones for that property.
On-demand. A saved filter doesn't change your view until you activate it, so you choose exactly when to apply a preset and your default dashboard stays untouched.
Each filter group supports multiple stacked conditions, with no hard limit shown in the UI. You can combine query, page, country, and device conditions together in one preset.
A bookmark captures a URL state that can go stale as your data changes. Custom Filters capture the filter logic itself, so the preset stays valid over time and works across devices and sessions.
Update functionality is implemented in the API. The current UI exposes creating and deleting filters, so to change a preset today you can recreate it with the adjusted conditions.
No. Filters are private by default. They're only visible to people you've explicitly granted shared access to the property, and they're never public.
Save Your Filters Once,
Use Them Forever
Turn the segments you analyze most into one-click presets by query, page, country, or device, and keep your whole team working from the exact same views.