Data Retention

Extended Storage:
Keep 5 Years of Search Console Data

Google Search Console deletes data older than about 16 months. Extended Storage saves it first, giving you up to 5 years of history pulled straight from your own verified GSC account.

Up to 5 years of dataPulled from your GSCAutomated daily ingestionPer-property slots

Storage Slots

3 slots · 2 active

Up to 5-year retention

example.com

Daily ingestion · backfilled

5 years storedActive

blog.example.com

Daily ingestion · backfilled

2 years storedActive

shop.example.com

Cancelled · email warnings sent

Held 2 monthsGrace period

One slot = one property, protected daily

Each slot continuously stores full dimensional data, including queries, pages, countries, and devices, so the history Google is about to delete stays safe and accessible in your dashboard.

Your SEO History Has
An Expiry Date

Google's ~16-month retention window quietly destroys the long-term record you need most, and once it's gone, no tool on earth can recover it.

Google Deletes Your History

After roughly 16 months, your clicks, impressions, rankings, and keyword data are erased from Search Console, gone forever, with no way to get them back.

No True Year-Over-Year

GSC simply can't show you performance beyond 16 months, so genuine year-over-year analysis across multiple years is impossible natively.

Seasonal Trends Vanish

Seasonal businesses need to compare several years of traffic patterns to plan ahead, but those older seasons are already deleted.

Penalty Investigations Stall

Diagnosing an algorithm change or penalty requires historical context. If the update was 18 months ago, the data you need no longer exists.

Long-Term Reporting Gaps

Clients and stakeholders expect multi-year trend reporting, and there's no way to deliver it when the underlying data has expired.

Manual Exports Are Fragile

Exporting GSC data every month before it expires depends on never forgetting once. Miss a single month and that window is permanently lost.

Extended Storage captures your data before Google deletes it, automatically, every day

Long-Term Data,
Captured Automatically

Set a slot once and Extended Storage does the rest, pulling, preserving, and extending your Search Console history with no manual exports, reminders, or gaps.

Per-Property Slots

Purchase one or more storage slots on a monthly subscription. Each slot is dedicated to a single property, keeping its long-term data clean, accurate, and isolated.

Up to 5 Years Retained

Data is continuously ingested daily and stored for up to five years, well beyond Google's native ~16-month limit and far past any GSC-native solution.

Full Dimensional Data

Stores the complete breakdown, including queries, pages, countries, and devices, not just aggregate totals, so historical analysis stays as deep as live data.

Immediate Backfill

On slot assignment, the oldest ~30 days of GSC data, the data most at risk of deletion, is backfilled instantly, then daily ingestion captures expiring data going forward.

Manage Slots Anytime

Assign, swap, or remove properties and increase or decrease your slot count from billing whenever you need, with a 30-day lock after each assignment.

Grace Period Protection

If a slot is cancelled or expires, your data is held for two months before deletion, with four email warnings sent throughout so nothing disappears by surprise.

Real-World
Use Cases

See how teams use Extended Storage to answer questions that 16 months of data simply can't.

SEO Agency

Situation

Needs to prove long-term ROI to a client who's been on retainer for two years

Result

Compares traffic from 2 years ago against today to demonstrate sustained growth, data GSC no longer holds.

E-commerce Store

Situation

Plans Q4 campaigns around multi-year seasonal demand

Result

Analyzes 3 years of seasonal keyword trends to forecast peak periods and prioritize inventory and content.

SaaS Company

Situation

Suspects a Google core update 18 months ago caused a rankings drop

Result

Pulls the historical baseline from before and after the update to confirm the cause and plan recovery.

Content Team

Situation

Wants to identify pages that have declined over more than two years

Result

Audits long-term page performance to prioritize rewrites and reclaim lost organic traffic.

Consultant

Situation

Onboards a new client and wants to tell a multi-year growth story

Result

Presents several years of preserved performance data to set context and build immediate credibility.

In-House SEO

Situation

Tracks gradual patterns that only emerge over the long run

Result

Detects slow-building cannibalization across 2 to 3 years of history that a 16-month window would hide.

Frequently Asked
Questions

Everything you need to know about Extended Storage.

One slot equals one property. You choose which property each slot stores data for, and slots are stackable, so you purchase one slot per property you want to protect long-term.

Activation immediately backfills the oldest ~30 days available from GSC, the data at highest risk of deletion. From there, ongoing daily ingestion automatically captures new expiring data so nothing falls through the cracks.

Up to 5 years. Data is ingested daily and retained well beyond Google Search Console's native ~16-month window.

Yes. It's fetched directly from your own Google Search Console account using your verified access, so it's your real data, not a third-party estimate.

Queries, pages, countries, and devices, the same full dimensional breakdowns available in GSC, not just aggregate totals.

After assigning a property to a slot, you can't change that assignment for 30 days. This prevents abuse and gives the backfill time to complete.

Your data is held for 2 months before deletion. You'll receive four email warnings: immediately when the slot goes inactive, then at 30 days, 15 days, and 2 days before deletion.

The new property starts being tracked immediately and gets a historical backfill, while the old property's data enters the 2-month grace period before deletion.

Yes. Purchase one slot per property. Slots are stackable, and you can increase or decrease your slot count at any time from billing.

Yes. If a dashboard is shared with another user, they can access the extended storage data for that property.

Directly in the Serpview date filter. Extended date options, such as "All Time", "24 months", or "3 years", appear automatically when a slot is active for the current property, with no tool switching required.

Only if you do it every single month before the data expires, without ever missing one. Miss a single month and that data is gone permanently. Extended Storage automates this so you never have to remember.

Never Lose YourSEO History Again

Add a storage slot to any property and start preserving up to 5 years of Search Console data, pulled from your own account, captured daily, and ready the moment a client asks what their traffic looked like two years ago.

Up to 5 years retainedAutomated daily ingestion2-month grace period